English. The international language of business. The second language of more countries than any other. The language for trade, industry, music, entertainment, sport and the Internet.
How well does your company use it?
The answer, based on a recent study of the annual reports, corporate brochures and marketing materials of fifty of Europe's leading companies, is that there is an 80% chance of elementary mistakes - and a 25% chance that your company's use of English is bad enough to be positively embarrassing.
The same is likely to be true of your website. All too often we see wonderfully-designed sites which are badly let down by the poor use of English.
It is simple but true. Millions of people of every nationality speak excellent English - but writing it well is much, much more difficult.
"A memorandum is written not to inform the reader but to protect the writer."
Dean Acheson 1893 - 1971
What do we do?
English language copywriting, drafting, editing, proofreading, amending, spellchecking, rephrasing, grammar, expression and communication.
We edit and improve written English of all types – quickly, effectively and in total confidence.
Send us business plans, brand plans, development plans, marketing plans, strategic plans, announcements, articles, prospectuses, brochures, advertisements, websites, scripts, annual reports, packaging copy – in fact, any draft in English that you feel “isn’t quite right”.
“I’m sorry to have to send you a long letter but I didn’t have time to write a short one.”
Winston Churchill 1874 - 1965
'inperfectenglish' provides the solution
Silly and unnecessary mistakes can be avoided. Why settle for less than 100% accuracy when a fast and effective solution is only an e-mail away?
Our service is designed to eliminate unnecessary mistakes quickly and cost-efficiently and add value and quality to your ideas.
The work is done by a small team with long years of experience in UK and international business, in public sector writing and in publishing. Everything you send is read carefully from end to end so that the intentions and meaning are understood. Then we get to work on proof reading and correcting, providing a rapid-return service that concentrates on grammar, spelling and punctuation, keeping as close to the intentions of your original draft as possible. We run this fast check on every draft we receive and, if this is sufficient, return the material to you within 24-48 hours.
Sometimes the issues run a little deeper and we have to rephrase or rewrite all or part of the draft. This contingency often arises when the original draft has been translated from another language or has been produced by someone whose spoken and written English capabilities are very different. This is often the case.
We work as closely to the original meaning as we can get and will work and rework the draft until you're happy with it.
We provide original writing too – so if you feel you simply cannot get started, send us a brief and all the background information you have available and we'll take on the task from the beginning.
"Technology to Toys" broadly describes our writing and editing experience.
"It’s not a matter of life and death, it’s more important than that."
Bill Shankly 1913 - 1981
What do we change?
How we charge is, perhaps, a better question. The answer is simple.
We give an initial estimate of time and cost – and work fast and diligently.
We don't do anything without agreement on cost unless, faced with a crisis, you instruct us otherwise.
"These are my principles and, if you don’t like them, I have others."
Anonymous
How do we charge?
Very simple. You send us the work and an official purchase order (with your VAT number). We give you a cost estimate and, once approved, we do it. We invoice when you've approved the final draft and provide banking details. You pay by return. If the task is large, it is better for both parties that we send you an estimate first.
"If everybody minded their own business,’ said the Duchess, ‘the world would go round a deal faster than it does."
Lewis Carroll 1832 - 1898